The new Volkswagen up! was named Car of the Year and best City Car at the recent What Car? awards. It is the sixth time that the manufacturer has won the top honours since the awards began in 1978.
"We set out to design a car which would combine Volkswagen values and maximum space in a distilled and compact package; a car which embodies the pure essence of the brand," said Dr Ulrich Hackenberg, Member of the Board of Management of the Volkswagen Brand with responsibility for Development. "From its modern, clean and efficient engines, through its class-leading safety features to its innovative infotainment system, it is a design which encapsulates modern urban mobility"
Dr Hackenberg explained that the up! is the first 'child' in a new small car family. "Groundbreaking Volkswagen models including a fully-electric version, the up! Blue-e-Motion which is due in 2013, will also join the family, and other Volkswagen Group brands will also benefit from its arrival," he said. "We are very excited about our new car and are delighted that the influential judges at What Car? magazine clearly share our views on the up!"
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